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Marketing · by Digistratics

Dominate social media,
dominate your market

Marketing at SkillPal is delivered by Digistratics — Digital Strategy Through Statistics — our dedicated growth arm for Australian mortgage brokers. While other brokers post occasionally, you’ll show up on every platform with strategic, consistent content that builds trust and generates leads.

Get a Marketing Proposal See marketing pricing
The marketing arm of SkillPal

What is Digistratics?

Digistratics is the marketing engine behind SkillPal — a specialist agency driving growth for mortgage brokers and finance professionals, particularly within the Australian mortgage market. Where SkillPal runs your back office, Digistratics fills your pipeline.

The approach is social-media-first: every other product — SEO, ads, landing pages, email — feeds into and amplifies your presence on the platforms where your clients already spend 3+ hours a day.

  • Deep expertise in marketing for mortgage brokers
  • Scientific, data-driven strategy for maximum ROI
  • Proven frameworks: ACD Funnel + STEPPS for viral content
Digital Strategy Through Statistics

One agency, full social ecosystem

No juggling separate content creators, ad specialists and social managers — one team, one strategy, everything integrated.

4

Core platforms managed

5x

Reels engagement vs static

Your complete social-first arsenal

Everything feeds your social presence

Blogs become posts, videos become Reels, webinars become series, client wins become testimonials. Nothing is wasted — it all amplifies your reach.

Core Social Content

  • Branded image posts & carousels
  • B-roll Reels & Stories
  • Edited videos & podcasts
  • News articles & thought leadership
  • Scheduling & posting across platforms

Amplification & Paid

  • Facebook & Instagram ads
  • YouTube & Google ads
  • LinkedIn ads & B2B targeting
  • Retargeting warm audiences
  • LinkedIn PR management

Convert & Nurture

  • SEO blogs & organic traffic
  • Landing pages with pixel tracking
  • Lead magnets & eGuides
  • Email & WhatsApp nurture automation
  • Webinars, GMB & awards submissions
Platforms we cover

Be where your clients already are

We manage your brand across every major platform where Australian home-loan clients spend their time — interconnected through unified tracking and consistent branding.

Instagram

2B+ users. Reels & Stories get 3× more engagement — perfect for testimonials and mortgage success stories, with advanced targeting by location, age and income.

Facebook

3B users and powerful local targeting for specific suburbs and regions, plus buyer/investor groups, Marketplace reach and precise Pixel retargeting.

LinkedIn

Highest-income users and qualified buyers, plus referral relationships with accountants, agents and planners — signalling professionalism and expertise.

YouTube

Videos rank in Google for “home loan tips” for years, explain complex concepts, and turn watchers into warm, retargetable leads.

Google My Business

46% of Google searches are local. Appear above organic results with map, reviews and direct calls from high-intent mortgage seekers.

All, interconnected

A cross-platform content strategy where every asset amplifies the others — one brand voice from Instagram to LinkedIn.

The social-media difference

Most brokers are on social. Most are invisible.

Most brokers

The old way

  • Post 2–3 times a week (maybe)
  • Random content with no strategy
  • Little engagement or growth
  • Social feels like a chore, zero leads
With Digistratics

The social-first system

  • Strategic content across all platforms
  • Proven frameworks (ACD Funnel + STEPPS)
  • Consistent growth in followers & engagement
  • Social becomes your #1 lead source

Best of all: pair marketing with your back office

Combine Digistratics marketing with a SkillPal credit analyst and close the loop — leads in, files processed, clients settled, referrals back out. One team, one strategy.

See combined packages Get a proposal